[by Kendra Hovey]
It’s TED week, when those both interested and able gather in Long Beach and Palm Springs to hear the latest “ideas worth spreading.” One early highlight from this year’s conference is the appearance of TEDxColumbus on the TED stage. On Monday, as part of the Inside TED session, our own Ruth Milligan, along with five other TEDx organizers, spoke about the growing phenomenon that is TEDx. The presentation to 1,500 TEDsters got a standing ovation.
“While the brief session was highly orchestrated,” Ruth reports from Long Beach, “it revealed the insight that organizers have: TEDx is a powerful medium to ignite conversation and spur inspiration in any community, school, prison or slum. For me, it was about having Columbus be on the global map. I was honored to be there.”
Joining Ruth on the stage were organizers from Baghdad, Iraq; Kibera, Kenya; Madrid, Spain; and Sydney, Australia, as well as another organizer from Columbus, Jordan Edelheit, a Junior at Ohio State University who is representing TEDxMarionCorrectional, the first TEDx inside an adult prison. As a group, the six demonstrate the reach and relevance of TED across continents and populations. Columbus, as you may have noticed, is the sole city from the Americas, both North and South. It’s a nice recognition, but perhaps you’re wondering—Why?
One explanation is that TEDxColumbus and TEDx basically grew up together.
When TED announced the new initiative in 2009, Ruth Milligan applied for a license soon after. In a few short months she and co-organizer Nancy Kramer pulled together the first event. With eight speakers and an audience of 300, it was, Ruth estimates, the 35th ever TEDx. That number has now grown to over 6,000. TEDxColumbus returned in 2010, and every year since. It is one of only a handful of TEDx events that, like TEDx itself, will turn five this year.
Still, TEDxColumbus is not the only successful and long-running TEDx. It is, though, the only one organized by Ruth Milligan. Let’s just be honest: Ruth is good at this. TED knows it. And that’s why she’s presenting.
The TEDx manual runs about a hundred pages, but that first year, it was closer to four. When other TEDx organizers needed advice, they were sent to Ruth. She became a go-to mentor for TEDx, eventually working with TED to develop a series of learning tools. You can hear her voice on seven or so TEDx Webinars, including a Q&A with TED curator Chris Anderson (shown above, giving the TEDx presentation a standing ovation). More recently, she was commissioned to do a how-to video. She’s led workshops at TEDActive, and was brought in as a consultant for TEDxSanDiego. Add it all up and that’s a whole lot of TEDCred.
8,980 to be exact.
No, I did not make that up. Yes, there is something called TEDCred. As a comparison, TED Head Chris Anderson has a TEDCred of 815.
For the record, Ruth was utterly unaware of her score. When I told her, she was visibly shocked, but still she shrugged it off: “Maybe it’ll make up for all the A’s I didn’t get in college,” she said.
If nothing else, “8,980” reflects a big chunk of Ruth Milligan’s time and energy. TED-style organizing is a lot of work, but no way will she be stopping anytime soon. It’s her thing, her passion, what Sir Ken Robinson might call her element; it’s her “KitKat,” as Ruth herself will say, drawing on the name of her father’s old (and frustratingly) all-male speech club (The KitKat Club) where, as an occasional young tagalong, she first got hooked.
Ruth Milligan, you see, is a speech junkie.
In the days before the internet she was known to troll c-span looking for a fix, and still, every year, she happily anticipates the arrival of Spring and with it a whole new crop of graduation speeches. Helping people find, craft and share their message is something she enjoys. Along the way, she says, there is almost always emotion and connection, and sometimes action and change.
One constant from the first year to the next, she says, is that “TED continually inspires conversations I never knew were possible.” [Her insights into the process are shared on the TED Blog. It’s a concise, thoughtful and highly recommended read.]
As far as contrasts, “the biggest change from year-one,” she says, “I no longer have to explain TED or defend it anymore.” Nor does she need to push ticket sales. In 2009, the first 50 sold “out of the gate” to TED fans. Speaker connections and the community around the Wexner Center and OSU accounted for the next 100. So, how’d she sell the remaining 150? In her own words, “I worked my ass off,” she says.
Another change is that speakers are now finding her (or in some cases their PR agent). By the same token, she and the curatorial team have honed their process. “I’ll listen to anyone,” she says, “but we don’t make the mistake anymore of accepting a speaker for the wrong reason.” She’s also learned to be blunt. “This will take 30…40…50 hours,” she now tells speakers, “It won’t be easy. It will be messy.”
Being on stage at TED was a high point for Ruth Milligan and, as always, she would love to see a TEDxColumbus speaker at TED or featured on TED.com. But, “far more important now,” she says, is what’s happening here: “I see the power of people sharing even if no one else outside of our community hears them.” It builds community. It can lead to action, whether for just one person or on a larger scale. Columbus, as a “smart and open city” needs an elevated dialogue, and TEDxColumbus is a platform, Ruth says, for turning up that dialogue. “People trust it and consider it part of the cultural fabric,” and that, for her, is the most gratifying part of all.
There’s one last question I had to ask Ruth the Speech Coach:
She put herself through the same paces she would her clients. But, honestly, she’s an easy client: “For whatever reason this is not my challenge…Figuring out how to dry my hair well…That’s my challenge.”
Featured photo courtesy of Nancy Kramer; all others courtesy of TED