Chris is the founder of lextant, a user experience consultancy dedicated to informing and inspiring design through a deep understanding of people, their experiences and their aspirations. Lextant’s experienced team of design research and user-experience professionals have provided this clarity for design innovation in such diverse domains as consumer package goods, health care systems, durable goods, retail apparel, consumer electronics, and information technology systems.
As a person that helps innovators take products to market and to profit, Chris Rockwell knows a few things about ideation and design for people. And moreover, why it too often fails. A life-long expert in the human factor, Chris will help us understand how our ingrained point of view can lead our creative instincts astray; and how creating with- instead of for- people can result in breakthrough experiences.