Purkhiser works to transform business goals into strategic plans to strengthen and embolden the design process. She gleams structure from qualitative chaos to shape meaningful insights and their application.
Purkhiser grew up in a garage shop working on projects ranging from rebuilding cars to sewing clothes. She is drawn to complex problems and as a designer focuses on improving the quality of a user’s experience both functionally and aesthetically. By leveraging the power of consumer voice their perspectives, she aims to solve meaningful problems with efficient and elegant solutions.