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2010 TEDxColumbus: What's Next

Marcie Gabor

Marcie helps brands build equity by influencing desired behavior by uncovering the brand’s competitive advantage through insight and leveraging it.

Marcie has developed a passion for branding during her 26 years of experience as an award-winning art director and branding professional. From her fundamental branding work for the master-planned community of New Albany to her visual storytelling for Nationwide Children’s Hospital’s brand, on the job and off the job Marcie is always studying brands and watching for insightful ways companies can enhance their brand experience for their customers. The concept for the Made in USA Brand certification mark came from her observation of the lack of consistency of how Made in USA products and goods are identified.

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