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2013 TEDxColumbus: Out There

Nancy Kramer

In 1981, Nancy Kramer started the award-winning, nationally recognized marketing agency Resource and for the last 31 years has played a key role in transforming the advertising industry. Recognized by Advertising Age as one of the 100 Most Influential Women in Advertising in history, Kramer’s marketing experience and impact coincide with great moments in technology marketing history, from Apple as the agency’s first client to the first live streaming of the Victoria’s Secret Fashion Show to the launch of Off The Wall—the first-ever fully integrated social commerce experience.

Under Kramer’s leadership, Resource has not only achieved renown in the industry, but also as one of the best places to work in the country. In 2008, Resource was named one of the Top Small Workplaces by The Wall Street Journal and praised for its work-life benefits, spontaneous and comfortable atmosphere and energetic employee celebrations. A nationally respected leader on workplace issues, Kramer considers an open, collaborative culture where employees feel valued one of her highest priorities.

In 2006, Kramer announced the creation of REEF, the Resource Employee Equity Fund, in which every employee is a shareholder in each of Resource’s publicly traded clients. Featured in BusinessWeek and Inc., the fund is yet another example of her philosophy: The investment made in company associates comes back tenfold. Kramer continues to focus on workplace culture, solidifying Resource as a company that not only has raving clients, but fulfilled associates as well.
Humanitarian, Entrepreneur, Provocateur