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2017 TEDxColumbus: Trust

Orie V. Kristel

Orie V. Kristel is the founder and CEO of Illuminology, a Columbus-based marketing research firm. A 20-year marketing research veteran who has successfully led hundreds of projects, Orie also owns The Strategy Team, Ltd., a niche social science research company.
Orie earned a B.S. in psychology from Ursinus College in Pennsylvania and a Ph.D. in social psychology from The Ohio State University. Social psychology uses the scientific method to better understand how individuals think, feel, and act in social situations. His academic training emphasized the study of both the theory and application of "how to influence others," the measurement of attitudes and attitude strength, the power of accountability demands, the construction and application of research designs, and quantitative data analysis.
He proudly serves on the boards of Directions for Youth and Families and the Clintonville-Beechwold Community Resources Center.

Entrepreneur. Social Scientist. Data Interpreter.